Google has launched recently the new search Algorithm “Hummingbird” and it has changed the way B2B companies in marketing their websites in all search engines. Most B2B companies invest huge money in the traditional way of marketing instead of using SEM (Search Engine Marketing). In the online marketing, the B2B is not so competitive over the web.
The Meaning of Hummingbird for B2b Websites
As all of us know that Google has introduced Hummingbird for handling the large and complex queries generated by the users. There are many websites that targets long-tail and high priority keywords. Let's take an example of industrial automation service Provider Company and a manufacturing company. Both websites target Industrial automation as keywords before the launch of new search algorithm because many websites use them. If a website gets ranking for Industrial automation, there will no issue for its long-tail variations.
But after Hummingbird launch, Industrial automation is not considered as the good one to target for both companies. The algorithm of Hummingbird for value sites would be based upon the intent of the user search and ranks pages based on this context, would be displayed in a conversation. If we talk about manufacturing professionals for industrial automation, they usually refer to increase uptime, reducing labor costs and improving reliability. They will look for the editorials on these topics not for equipment or services for industrial automation. Alternatively, these B2B websites can get benefit from Hummingbird if these professionals are discussing about its services and equipments.
If you are owning a B2B website, you should contact SEO India today to get benefit from new search algorithm Hummingbird.
The Meaning of Hummingbird for B2b Websites
As all of us know that Google has introduced Hummingbird for handling the large and complex queries generated by the users. There are many websites that targets long-tail and high priority keywords. Let's take an example of industrial automation service Provider Company and a manufacturing company. Both websites target Industrial automation as keywords before the launch of new search algorithm because many websites use them. If a website gets ranking for Industrial automation, there will no issue for its long-tail variations.
But after Hummingbird launch, Industrial automation is not considered as the good one to target for both companies. The algorithm of Hummingbird for value sites would be based upon the intent of the user search and ranks pages based on this context, would be displayed in a conversation. If we talk about manufacturing professionals for industrial automation, they usually refer to increase uptime, reducing labor costs and improving reliability. They will look for the editorials on these topics not for equipment or services for industrial automation. Alternatively, these B2B websites can get benefit from Hummingbird if these professionals are discussing about its services and equipments.
If you are owning a B2B website, you should contact SEO India today to get benefit from new search algorithm Hummingbird.
Thanks for sharing the impact of Hummingbird on B2B sites. I got lot of interesting information about Hummingbird. Keep sharing.
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